Roofing – A question of tradition and culture in Germany
The roof specialist Bravo Europa invests in Germany. The company is expanding the existing logistics center in Bernburg with production facilities for metal roofing ranges.
Bravo Europa wants to expand its market position in Germany and will be producing a large part of its range there from this spring. Bravo is specialized in the manufacture and sale of metal products for roofs and cladding, tailored to the requirements of DIY customers and professionals. The product range includes metal tiles, roofing solutions, cladding and fences, rainwater collecting systems, plastic materials for lightweight constructions, as well as screws and universal accessories. In addition, the company offers its customers tailor-made marketing concepts for POS/shelf.
The group celebrates its 21st birthday this year. It all began in Fundulea (Romania), followed one year later the go-ahead for the company’s own brand, BELPROFILE, which is dedicated to professionals and installers. Four years later, Bravo started its own production and was able to inaugurate a new production facility in 2010. In 2011 a subsidiary was founded in the Czech Republic. In the so-called “inauguration year” 2015, the start of production in the Czech Republic was celebrated. In the following year, the establishment of Bravo Germany expanded into the Federal Republic. Today, more than 2,000 POS across Europe sell Bravo products. Over 1,549 items are listed in markets in 20 European countries.
Due to the growing demand that the group has achieved on the German market in recent years, Bravo Europa has decided to invest in a production facility in Bernburg. With this step, the company wants to strengthen and expand long-term cooperation with its partners. In addition, the roof specialist says it wants to be even closer to its customers in the future, provide more flexible products at competitive prices and act more climate-friendly.
“Germany is one of the largest home improvement markets in Europe and one of its main characteristics is that ‘Do it Yourself’ is a question of tradition and culture there. In addition to economic motivation, Germans also have the skills and pride to maintain and improve their homes in order to create additional added value for their lives”, says Adrian Minuta, founder and CEO of Bravo Europa, with conviction. “That is why we are talking about the most developed, most competitive and most innovative market in which only the best can survive.”
Published by diyonline.de.